The coverage the book received ranged from major media outlets like NBC, FOX and ABC to gossip blogs and mommy blogs. Below is a list of some of the major media outlets that covered Ruby's new book.
NBC Today Show
Perez Hilton
NBC Today Show's Matt Lauer wondered if the title itself suggested that "if you're not a vegan, it's about hate?" Child psychologist Dr. Robert Epstein told FOX News it was "the most disturbing children's book I've ever seen," and even Perez Hilton weighed in to ask "Would [you] read this book to your child??" Parents discussed the book's suitability for their own children, and experts including nutritionists and psychologists were called on to oppose or advocate for the book. We asked members of the media to judge for themselves whether the criticism was warranted, or whether parents should be offering its ethical and environmental message to the next generation - a generation that, let's be frank, will be charged with cleaning up our messes.
NBC Today Show's Matt Lauer wondered if the title itself suggested that "if you're not a vegan, it's about hate?" Child psychologist Dr. Robert Epstein told FOX News it was "the most disturbing children's book I've ever seen," and even Perez Hilton weighed in to ask "Would [you] read this book to your child??" Parents discussed the book's suitability for their own children, and experts including nutritionists and psychologists were called on to oppose or advocate for the book. We asked members of the media to judge for themselves whether the criticism was warranted, or whether parents should be offering its ethical and environmental message to the next generation - a generation that, let's be frank, will be charged with cleaning up our messes.
Vegan is Love also received coverage from a number of women's magazines such as Glamour and Redbook, along with parenting sites and family magazines like Parents, Parenthood and Café mom.
Vegan is Love sparked debate about veganism and whether teaching a child about the horrors that animals endure is appropriate.
Though there was controversy surrounding the book, others received it with an open mind and shared both sides of the story. Many quoted the Academy of Nutrition and Dietetics (formerly the American Dietetic Association), whose official position is that a well balanced vegan diet is appropriate for all life stages and provides health benefits. Others published the claims of registered dieticians who said the book may scare children into being vegan and cause them to be malnourished.
Throughout the launch of the book, the topic of animal rights and veganism was brought up in the media, and even when the book was presented as some crazy idea, Ruby held her own and did a great job in interviews. More people were exposed to the idea of veganism, the exploitation of animals, and the impact on the planet.