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Evolotus principals Gary Smith and Kezia Jauron have decades of experience in advertising, marketing, and public relations for a range of clients and products. They left the profitable world of corporate high-tech PR to create Evolotus in 2006. Evolotus and its clients share the same goal: to get the word out about a particular product or service in a way that serves the client as well as the world at large. (www.evolotuspr.com)
Showing posts with label newspapers. Show all posts
Showing posts with label newspapers. Show all posts

Monday, June 25, 2012

'Vegan Is Love' Sparks Controversy, Discussion

In the process of getting coverage for Ruby Roth's new book, Vegan Is Love: Having Heart and Taking Action, Evolotus was able to spark discussions in major media about animal rights and the ethics of veganism.

The coverage the book received ranged from major media outlets like NBC, FOX and ABC to gossip blogs and mommy blogs. Below is a list of some of the major media outlets that covered Ruby's new book.

NBC Today Show

CNN Part 1 and Part 2

Perez Hilton


NBC Today Show's Matt Lauer wondered if the title itself suggested that "if you're not a vegan, it's about hate?" Child psychologist Dr. Robert Epstein told FOX News it was "the most disturbing children's book I've ever seen," and even Perez Hilton weighed in to ask "Would [you] read this book to your child??"
Parents discussed the book's suitability for their own children, and experts including nutritionists and psychologists were called on to oppose or advocate for the book. We asked members of the media to judge for themselves whether the criticism was warranted, or whether parents should be offering its ethical and environmental message to the next generation - a generation that, let's be frank, will be charged with cleaning up our messes.

Vegan is Love
also received coverage from a number of women's magazines such as Glamour and Redbook, along with parenting sites and family magazines like Parents, Parenthood and CafĂ© mom. 
Vegan is Love
sparked debate about veganism and whether teaching a child about the horrors that animals endure is appropriate.

Though there was controversy surrounding the book, others received it with an open mind and shared both sides of the story. Many quoted the Academy of Nutrition and Dietetics (formerly the American Dietetic Association), whose official position is that a well balanced vegan diet is appropriate for all life stages and provides health benefits. Others published the claims of registered dieticians who said the book may scare children into being vegan and cause them to be malnourished.

Throughout the launch of the book, the topic of animal rights and veganism was brought up in the media, and even when the book was presented as some crazy idea, Ruby held her own and did a great job in interviews. More people were exposed to the idea of veganism, the exploitation of animals, and the impact on the planet.

Thursday, November 3, 2011

ADI, Bob Barker, Jorja Fox launch circus bill

Although we've kept it quiet until recently, we've been honored to work on federal legislation to stop animal circuses with the team from Animal Defenders International (ADI), the Performing Animal Welfare Society (PAWS), legendary philanthropist Bob Barker, and "CSI" star and activist Jorja Fox.

Yesterday in a news conference on Capitol Hill, Rep. Jim Moran (D-Va.) announced the bill, known as the Traveling Exotic Animal Protection Act (TEAPA). More than 35 media outlets attended the event. Below are highlights of the editorial coverage.

We feel a special responsibility not only to animals, but to other activists, to see this bill become law. We know people who have poured their time and resources into raising awareness about the cruelty and exploitation of the circus; we know people who have put themselves in enormous danger working undercover in circuses to document exactly how wild animals are forced to perform. We know people who have grown so jaded by the animal rights movement that circuses are one of the only issues - or the only issue - they remain passionate about.

You can follow this campaign, take action, and find out more at the Break the Chain website or Facebook page.

Time Magazine
Los Angeles Times
Washington Post
Washington Examiner
Los Angeles Daily News
Huffington Post
Politico
CNN
NBC
Fox News
Mother Jones
Local ABC News

Here is an outstanding photo from the press conference:


















Here is a short video of some of Bob Barker's remarks.

Bob Barker addresses Congress from Animal Defenders on Vimeo.


And here is the video ADI showed to media and congressional staffers:

ADI: Congressional Video from Animal Defenders on Vimeo.

Wednesday, April 20, 2011

Wall Street Journal: Mercy For Animals investigation impacts price of cattle futures

Lester Aldrich of the Wall Street Journal covered the abuse at E6 Cattle company in Hart, Texas:


"The video, which has been posted to the internet, pressured live-cattle futures on the Chicago Mercantile Exchange. Traders were concerned its graphic nature would cause a pullback in consumer demand for beef.

"The video helped to push June futures down 1.3% to $1.1565 a pound after the contract hit a two-week high earlier in the trading day"

Texas Sheriff Investigates Animal-Cruelty Video Rattling Cattle Market

It is ironic that the impact was credited to a predicted reduction in demand for beef, since E6 is a facility that raises dairy cattle. Perhaps the analysts don't think the consumer knows the difference between dairy cows and beef cows?

Later, we learned that it's probable this market dip resulted in fewer calves being born into lives of misery on factory farms - another MFA victory, albeit a much quieter one.

Friday, March 25, 2011

Houston Press on Mercy For Animals "Farm to Fridge" tour


Animal-Mutilation Film Screens Tonight Near Rice U.
"Just in case the online version of Farm to Fridge - The Truth Behind Meat Production wasn't enough for you, go check out the animal-abuse document[ary] on giant screens tonight."

Coverage like this helped draw crowds to the video events held on busy streets, shopping and dining districts, exposing thousands of people to the truth about where their food comes from.

Saturday, November 6, 2010

Washington Post on One Life Alliance

The Washington Post has always been good to us, and they are a pleasure to work with. Here, Emily Wax covers One Life Alliance and its mission to spread peace.

Va. mother and wife of Mumbai victims seeks to help children in conflict areas







Friday, June 11, 2010

Friday, September 4, 2009

Santa Barbara Independent on Natural Dog Training

Pet columnist Lisa Acho Remorenko calls Natural Dog Training "an excellent way for the average dog to learn basic obedience at home, without having to hire a professional trainer."

Pet Chat





Wednesday, July 23, 2008

Coconut Bliss hits newspaper food sections nationwide

As part of the phased rollout of Coconut Bliss, which took the product from the Pacific Northwest to the entire U.S., we worked with local food editors throughout the country to alert them that the product would soon be available in their area. As food editors are rarely vegan, a vegan product really needs to stand out, and have a good story, in order to even be considered.

This was a nice write-up from the Southern California's Desert Sun, a midsized newspaper serving Palm Springs and the surrounding communities.

"Blissfully good...It's as creamy as premium high-fat content ice creams, but doesn't leave you with that coated-tongue taste from the fat."