As part of the phased rollout of Coconut Bliss, which took the product from the Pacific Northwest to the entire U.S., we worked with local food editors throughout the country to alert them that the product would soon be available in their area. As food editors are rarely vegan, a vegan product really needs to stand out, and have a good story, in order to even be considered.
This was a nice write-up from the Southern California's Desert Sun, a midsized newspaper serving Palm Springs and the surrounding communities.
"Blissfully good...It's as creamy as premium high-fat content ice creams, but doesn't leave you with that coated-tongue taste from the fat."
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