About Us

My photo
Evolotus principals Gary Smith and Kezia Jauron have decades of experience in advertising, marketing, and public relations for a range of clients and products. They left the profitable world of corporate high-tech PR to create Evolotus in 2006. Evolotus and its clients share the same goal: to get the word out about a particular product or service in a way that serves the client as well as the world at large. (www.evolotuspr.com)

Friday, March 25, 2011

Houston Press on Mercy For Animals "Farm to Fridge" tour


Animal-Mutilation Film Screens Tonight Near Rice U.
"Just in case the online version of Farm to Fridge - The Truth Behind Meat Production wasn't enough for you, go check out the animal-abuse document[ary] on giant screens tonight."

Coverage like this helped draw crowds to the video events held on busy streets, shopping and dining districts, exposing thousands of people to the truth about where their food comes from.

Thursday, March 10, 2011

CBS Los Angeles on Mercy For Animals "Farm to Fridge" tour

Many thanks to CBS 2 weekend anchor and reporter Rob Schmitt  and the whole crew for this fantastic story on MFA's "Farm to Fridge" tour.

Animal Rights Group Sets Up Big Screen TVs To Shock And Awe Meat Eaters


 

Thanks as well for all the comments and shares, which tell the media that stories like these are appreciated.

Monday, January 24, 2011

Andrew Sullivan's Daily Dish/The Atlantic

 Beagle Habilitation

Andrew Sullivan is a beagle lover. Who knew? I suppose his caricature gives him away.



Tuesday, November 9, 2010

Kia Scherr and Barack Obama in Mumbai

Kia Scherr, president of One Life Alliance, was frequently invited on national cable news to tell her story. On the first anniversary of the death of her husband and daughter, Kia met with President and Mrs. Obama in Mumbai, India. Needless to say this was major news in the U.S. and in India.

Visiting Mumbai terrorist attack site brings comfort




Saturday, November 6, 2010

Washington Post on One Life Alliance

The Washington Post has always been good to us, and they are a pleasure to work with. Here, Emily Wax covers One Life Alliance and its mission to spread peace.

Va. mother and wife of Mumbai victims seeks to help children in conflict areas







Wednesday, June 16, 2010

Veg News Press Pass: Skin Trade premiere








"If you are not yet fur free, please watch this film through to the end. If the scenes of what's happening in present day China don't move you, it's time for a heart transplant."

Veg News Press Pass

Friday, June 11, 2010

Sunday, November 1, 2009

Natural Dog Training in Dog Fancy magazine

Dog Fancy is read by almost 250,000 dog lovers. Here they feature the Natural Dog Training DVD along with pet care products.


Friday, September 4, 2009

Santa Barbara Independent on Natural Dog Training

Pet columnist Lisa Acho Remorenko calls Natural Dog Training "an excellent way for the average dog to learn basic obedience at home, without having to hire a professional trainer."

Pet Chat





Thursday, January 1, 2009

Coconut Bliss #1 on Vegetarian Times' "Veg 25"

Technically we don't know if we were listed as number one because we knocked the editors' socks off, or because we were lucky, but it's quite a coup for a non-dairy product to rank on this list. Based on praise like this, we're going with "knocked their socks off:"

"We've tried many tasty soy- and rice-based vegan ice creams, but Luna & Larry's Coconut Bliss blew us away...Creamy, decadent, and oh-so-satisfying, it might be the best vegan dessert on the market right now."




Saturday, November 22, 2008

Green News, Whole Foods magazine

Whole Foods magazine is distributed to retail health natural food stores and suppliers. Their coverage includes films that would be worthwhile to carry in store. 



Wednesday, July 23, 2008

Coconut Bliss hits newspaper food sections nationwide

As part of the phased rollout of Coconut Bliss, which took the product from the Pacific Northwest to the entire U.S., we worked with local food editors throughout the country to alert them that the product would soon be available in their area. As food editors are rarely vegan, a vegan product really needs to stand out, and have a good story, in order to even be considered.

This was a nice write-up from the Southern California's Desert Sun, a midsized newspaper serving Palm Springs and the surrounding communities.

"Blissfully good...It's as creamy as premium high-fat content ice creams, but doesn't leave you with that coated-tongue taste from the fat."


Sunday, June 1, 2008

Seventeen magazine: How to Meditate

Seventeen magazine included Evolotus client Max Simon's wise advice for teenagers (and everyone):

Coconut Bliss in Fancy Foods magazine

Reaching out to influential food trade publications is a must for getting high-quality vegan foods into mainstream groceries. Fancy Foods covers the upscale, gourmet market.





Friday, February 1, 2008

Reader's Digest on Raw for 30 Days/Simply Raw

Reader's Digest magazine included the film "Raw for 30 Days," now called "Simply Raw," in a story on raw food diets for health and recovery from diabetes.