Grist's Tom Philpott: "animal abuse is rampant"

Grist's Tom Philpott covers the E6 Cattle investigation by Mercy For Animals in Meat Wagon: Undercover video shows sick calves getting brains bashed in with pickax, and more:

"There's no reason to assume this operation is any kind of outlier...To employ a fashionable cliché, animal abuse is a feature, not a bug, of factory farming."

It's very gratifying that Grist, which covers environmental news, is putting more effort into exposing animal abuse in the food system. Animal advocates need to speak frankly to this audience about the impact of their food choices. 

Wall Street Journal: Mercy For Animals investigation impacts price of cattle futures

Lester Aldrich of the Wall Street Journal covered the abuse at E6 Cattle company in Hart, Texas:


"The video, which has been posted to the internet, pressured live-cattle futures on the Chicago Mercantile Exchange. Traders were concerned its graphic nature would cause a pullback in consumer demand for beef.

"The video helped to push June futures down 1.3% to $1.1565 a pound after the contract hit a two-week high earlier in the trading day"

Texas Sheriff Investigates Animal-Cruelty Video Rattling Cattle Market

It is ironic that the impact was credited to a predicted reduction in demand for beef, since E6 is a facility that raises dairy cattle. Perhaps the analysts don't think the consumer knows the difference between dairy cows and beef cows?

Later, we learned that it's probable this market dip resulted in fewer calves being born into lives of misery on factory farms - another MFA victory, albeit a much quieter one.

Houston Press on Mercy For Animals "Farm to Fridge" tour

Animal-Mutilation Film Screens Tonight Near Rice U.
"Just in case the online version of Farm to Fridge - The Truth Behind Meat Production wasn't enough for you, go check out the animal-abuse document[ary] on giant screens tonight."

Coverage like this helped draw crowds to the video events held on busy streets, shopping and dining districts, exposing thousands of people to the truth about where their food comes from.

CBS Los Angeles on Mercy For Animals "Farm to Fridge" tour

Many thanks to CBS 2 weekend anchor and reporter Rob Schmitt  and the whole crew for this fantastic story on MFA's "Farm to Fridge" tour.

Animal Rights Group Sets Up Big Screen TVs To Shock And Awe Meat Eaters

 

Thanks as well for all the comments and shares, which tell the media that stories like these are appreciated.

Andrew Sullivan's Daily Dish/The Atlantic

 Beagle Habilitation

Andrew Sullivan is a beagle lover. Who knew? I suppose his caricature gives him away.

Kia Scherr and Barack Obama in Mumbai

Kia Scherr, president of One Life Alliance, was frequently invited on national cable news to tell her story. On the first anniversary of the death of her husband and daughter, Kia met with President and Mrs. Obama in Mumbai, India. Needless to say this was major news in the U.S. and in India.

Visiting Mumbai terrorist attack site brings comfort

Washington Post on One Life Alliance

The Washington Post has always been good to us, and they are a pleasure to work with. Here, Emily Wax covers One Life Alliance and its mission to spread peace.

Va. mother and wife of Mumbai victims seeks to help children in conflict areas

Veg News Press Pass: Skin Trade premiere

"If you are not yet fur free, please watch this film through to the end. If the scenes of what's happening in present day China don't move you, it's time for a heart transplant."

Veg News Press Pass

Los Angeles Times on "Skin Trade"

Anti-fur documentary "Skin Trade" debuts with celebrity support in Westwood
Los Angeles Times "All the Rage"

Natural Dog Training in Dog Fancy magazine

Dog Fancy is read by almost 250,000 dog lovers. Here they feature the Natural Dog Training DVD along with pet care products.

Santa Barbara Independent on Natural Dog Training

Pet columnist Lisa Acho Remorenko calls Natural Dog Training "an excellent way for the average dog to learn basic obedience at home, without having to hire a professional trainer."

Pet Chat

Coconut Bliss #1 on Vegetarian Times' "Veg 25"

Technically we don't know if we were listed as number one because we knocked the editors' socks off, or because we were lucky, but it's quite a coup for a non-dairy product to rank on this list. Based on praise like this, we're going with "knocked their socks off:"

"We've tried many tasty soy- and rice-based vegan ice creams, but Luna & Larry's Coconut Bliss blew us away...Creamy, decadent, and oh-so-satisfying, it might be the best vegan dessert on the market right now."

Green News, Whole Foods magazine

Whole Foods magazine is distributed to retail health natural food stores and suppliers. Their coverage includes films that would be worthwhile to carry in store. 

Coconut Bliss hits newspaper food sections nationwide

As part of the phased rollout of Coconut Bliss, which took the product from the Pacific Northwest to the entire U.S., we worked with local food editors throughout the country to alert them that the product would soon be available in their area. As food editors are rarely vegan, a vegan product really needs to stand out, and have a good story, in order to even be considered.

This was a nice write-up from the Southern California's Desert Sun, a midsized newspaper serving Palm Springs and the surrounding communities.

"Blissfully good...It's as creamy as premium high-fat content ice creams, but doesn't leave you with that coated-tongue taste from the fat."

Seventeen magazine: How to Meditate

Seventeen magazine included Evolotus client Max Simon's wise advice for teenagers (and everyone):

Coconut Bliss in Fancy Foods magazine

Reaching out to influential food trade publications is a must for getting high-quality vegan foods into mainstream groceries. Fancy Foods covers the upscale, gourmet market.

Reader's Digest on Raw for 30 Days/Simply Raw

Reader's Digest magazine included the film "Raw for 30 Days," now called "Simply Raw," in a story on raw food diets for health and recovery from diabetes.