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Evolotus principals Gary Smith and Kezia Jauron have decades of experience in advertising, marketing, and public relations for a range of clients and products. They left the profitable world of corporate high-tech PR to create Evolotus in 2006. Evolotus and its clients share the same goal: to get the word out about a particular product or service in a way that serves the client as well as the world at large. (www.evolotuspr.com)

Wednesday, April 20, 2011

Grist's Tom Philpott: "animal abuse is rampant"

Grist's Tom Philpott covers the E6 Cattle investigation by Mercy For Animals in Meat Wagon: Undercover video shows sick calves getting brains bashed in with pickax, and more:

"There's no reason to assume this operation is any kind of outlier...To employ a fashionable cliché, animal abuse is a feature, not a bug, of factory farming."

It's very gratifying that Grist, which covers environmental news, is putting more effort into exposing animal abuse in the food system. Animal advocates need to speak frankly to this audience about the impact of their food choices. 

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