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Evolotus principals Gary Smith and Kezia Jauron have decades of experience in advertising, marketing, and public relations for a range of clients and products. They left the profitable world of corporate high-tech PR to create Evolotus in 2006. Evolotus and its clients share the same goal: to get the word out about a particular product or service in a way that serves the client as well as the world at large. (www.evolotuspr.com)

Monday, June 25, 2012

'Vegan Is Love' Sparks Controversy, Discussion

In the process of getting coverage for Ruby Roth's new book, Vegan Is Love: Having Heart and Taking Action, Evolotus was able to spark discussions in major media about animal rights and the ethics of veganism.

The coverage the book received ranged from major media outlets like NBC, FOX and ABC to gossip blogs and mommy blogs. Below is a list of some of the major media outlets that covered Ruby's new book.

NBC Today Show

CNN Part 1 and Part 2

Perez Hilton

NBC Today Show's Matt Lauer wondered if the title itself suggested that "if you're not a vegan, it's about hate?" Child psychologist Dr. Robert Epstein told FOX News it was "the most disturbing children's book I've ever seen," and even Perez Hilton weighed in to ask "Would [you] read this book to your child??"
Parents discussed the book's suitability for their own children, and experts including nutritionists and psychologists were called on to oppose or advocate for the book. We asked members of the media to judge for themselves whether the criticism was warranted, or whether parents should be offering its ethical and environmental message to the next generation - a generation that, let's be frank, will be charged with cleaning up our messes.

Vegan is Love
also received coverage from a number of women's magazines such as Glamour and Redbook, along with parenting sites and family magazines like Parents, Parenthood and CafĂ© mom. 
Vegan is Love
sparked debate about veganism and whether teaching a child about the horrors that animals endure is appropriate.

Though there was controversy surrounding the book, others received it with an open mind and shared both sides of the story. Many quoted the Academy of Nutrition and Dietetics (formerly the American Dietetic Association), whose official position is that a well balanced vegan diet is appropriate for all life stages and provides health benefits. Others published the claims of registered dieticians who said the book may scare children into being vegan and cause them to be malnourished.

Throughout the launch of the book, the topic of animal rights and veganism was brought up in the media, and even when the book was presented as some crazy idea, Ruby held her own and did a great job in interviews. More people were exposed to the idea of veganism, the exploitation of animals, and the impact on the planet.

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